Driving Web3 Community Building & Lasting Retention for a (TCG) Trading Card Game

The Challenge: Nurturing Player Loyalty in Web3 Gaming

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Yokai Rumble, a play-to-earn (P2E) card game blending tactical strategy with Web3 rewards, faced a critical challenge: fighting the "farm-and-dump" mentality prevalent in the space and cultivating an engaged player base committed for the long haul. The Yokai Rumble team understood that hype alone wasn't enough to make a lasting mark in the congested and speculative Web3 gaming landscape.

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Yokai Rumble needed a strategic marketing partner who could:

• Reach Authentic Gamers: Boost brand visibility to connect with genuine players, not just speculators.
• Spark Real Engagement: Drive active and consistent participation, moving beyond fleeting curiosity.
• Counter High Churn: Implement strategies to strengthen player retention and reduce "farm-and-dump" behavior.
• Build a Safe, Engaging & Vibrant Community: Create a welcoming and secure space free from scams and negativity, where players feel valued and were engaged with various activities on a regular basis.
• Simplify Web3 Messaging: Ensure gamers understand the game's value without getting lost in technical jargon.

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Craft Compelling Content: Refine brand identity and messaging, and create impactful visual content that resonated with their audience.

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Our Solution: A Unified Strategy for Community Growth, Influence, and Retention

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Zingy Labs became an integral part of the Yokai Rumble team, executing a comprehensive and unified campaign designed for sustainable Web3 community growth and deep player investment. Our approach focused on boosting brand visibility, cultivating an active community, driving player retention, executing precisely targeted KOL activations, and rigorously tracking performance in real time. Every element was crafted to meet Yokai Rumble's ambitious growth targets and adapt to the evolving market.

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Strategic Community Management

• Continuous Engagement: Our strategy combined daily interactive engagement, structured content delivery, and real-time feedback loops to keep players deeply connected and invested. We used engaging posts, polls, and interactive Discord Q&As.
• Nurturing Loyalty: We actively gathered feedback through surveys and direct conversations, allowing us to directly address common reasons for churn and deepen player loyalty.
• Maintaining a Positive Environment: We deployed a skilled moderation team for 24/7 Discord management, ensuring compliance, prompt support, and optimal channel organization, creating a safe, welcoming, and remarkably well-managed community.

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High-Impact Web3 KOL Marketing

• Extensive KOL Selection: To maximize reach with real gamers, we activated five meticulously vetted KOLs. Each was chosen through our strict selection process, including intensive A/B testing to optimize both KOL selection and content style.

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Refined Brand Identity & Content Creation

• Honing Brand Voice & Messaging: We collaborated closely with the Yokai Rumble team to personalize their brand voice, clearly communicate their unique value proposition, and seamlessly blend traditional Web2 gaming elements with Web3 innovation.

• Devising Compelling Visuals & Guides: We created short, dynamic videos highlighting core gameplay and exciting features. Crucially, we also developed easy-to-understand tutorial videos, simplifying onboarding and boosting new player adoption and retention.

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The Results: Vibrant Engagement & Powerful Insights

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"Choosing to work with Zingy Labs has been one of the best decisions that we’ve made for our company. We’ve had them onboard for the last couple of months to help with our marketing and community management efforts and both their support and wealth of experience and knowledge has been invaluable for our project. 

Through working with them we’ve come to realise that these are people that truly care about the development of the web3 space and this reflects in the work they do. It often feels like we had brought on high-level and trusted partners and that’s because they go about things the right way, they genuinely care about the outcome of their work on the project, and they often go above and beyond what’s expected. 

They don’t push solutions that don’t benefit our project and are always thinking of ways to expand our reach and visibility in an impactful way. We are definitely keeping them onboard as trusted members of our team." — Darwin Dars, Founder of Yokai Rumble

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Results Snapshot:

• Total KOL Content Views: Our strategic Web3 KOL marketing efforts generated massive visibility and engagement across relevant Trading Card Game (TCG) gaming communities.
• Significant Engagement & Impressions: The campaign garnered substantial impressions and engagement across all platforms, sparking widespread interest from authentic gamers.
• Highly Engaged Community: Our Web3 community building strategy transformed quiet channels into thriving spaces, fostering a safe, active, and responsive environment with high player participation in events and discussions.
• Data-Driven KOL Success: Our A/B testing and detailed reporting provided actionable insights, identifying top-performing KOLs and content styles for optimized future campaigns.
• Enhanced Player Loyalty & Retention: Consistent communication, engaging activities, and responsive moderation deepened player loyalty, crucial for the game's long-term success and sustainability.