Driving Rapid Ecosystem Growth & Becoming SKALE Labs' Integrated Marketing Partner
Ben Miller
SKALE Labs has had the pleasure of working with Zingy Labs for two years... This relationship coupled with Zingy's work at the dapp level has played an important role in SKALE’s rapid growth over the past year. With this success, Zingy Labs was a natural fit to become SKALE's agency of record... Working with Zingy Labs felt like adding new members to our own marketing team. Their skills allowed us to focus on building strong strategies for both SKALE and FAIR while they took care of execution. For any project looking for one reliable partner to cover everything from big-picture strategy to hands-on work, Zingy Labs is an excellent choice. They take on projects of any size and deliver results that drive real growth.
The Challenge: Scaling Support and Finding a Unified Marketing Force
SKALE Labs, a leading Web3 scaling solution, faced the dual challenge of rapidly growing its ecosystem while simultaneously needing comprehensive and agile marketing support across multiple fronts. As their network expanded, they needed a partner who could:
- Accelerate Ecosystem Project Launches: Provide crucial marketing support to new projects building on SKALE.
- Manage Diverse Marketing Demands: Effectively handle a wide array of tasks, from community engagement to content creation.
- Find a Seamless Team Extension: Integrate a marketing partner who truly understood their vision and operated as an extension of their in-house team, allowing SKALE to focus on core strategy.
- Ensure Consistent Brand Execution: Maintain high-quality execution across all marketing touchpoints for both SKALE and its growing ecosystem.
Our Solution: A Two-Year Partnership for Comprehensive Growth & Execution
Zingy Labs partnered with SKALE Labs for two years, evolving from an ecosystem accelerator to becoming their agency of record (AOR). We provided integrated marketing solutions, acting as a seamless extension of their team and taking ownership of key execution tasks. This allowed SKALE to focus on high-level strategy and network development, confident that their marketing operations were in expert hands.
Ecosystem Acceleration & Launch Support
- Catalyzing Project Success: We provided critical marketing guidance and hands-on support to numerous projects launching on the SKALE Network, helping them gain initial traction and build communities.
- Strategic Integration: Our deep understanding of the SKALE ecosystem ensured that every project launch was strategically aligned with the network's broader growth objectives.
Comprehensive Marketing Execution (Agency of Record)
- Ambassador & KOL Management: We expertly managed SKALE's ambassador and Key Opinion Leader (KOL) programs, leveraging influential voices to amplify their message and grow their community.
- Creative & Web Development: We took charge of UX/UI development for the FAIR website and produced high-quality short videos, ensuring consistent brand presence and compelling visual communication.
- Community Moderation: Our team provided dedicated moderation for SKALE's community, fostering an engaged and positive environment.
Seamless Team Integration & Strategic Alignment
- An Extension of Their Team: We operated as a unified part of SKALE's marketing department, ensuring constant communication and strategic alignment.
- Empowering Strategic Focus: By handling day-to-day execution, we freed up SKALE's internal team to concentrate on building strong strategies for both the SKALE Network and the FAIR initiative.
The Results: Rapid Growth & a Trusted, Enduring Partnership
"SKALE Labs has had the pleasure of working with Zingy Labs for two years... This relationship coupled with Zingy's work at the dapp level has played an important role in SKALE’s rapid growth over the past year. With this success, Zingy Labs was a natural fit to become SKALE's agency of record... Working with Zingy Labs felt like adding new members to our own marketing team. Their skills allowed us to focus on building strong strategies for both SKALE and FAIR while they took care of execution. For any project looking for one reliable partner to cover everything from big-picture strategy to hands-on work, Zingy Labs is an excellent choice. They take on projects of any size and deliver results that drive real growth." — Ben Miller, Senior Director of Partner Marketing, SKALE Labs
Results Snapshot:
- Key Role in Rapid Growth: Our two-year partnership played an important role in SKALE's significant rapid growth over the past year.
- Trusted Agency of Record: Evolved into SKALE's AOR, demonstrating deep trust and proven capabilities across diverse marketing functions.
- Strategic Empowerment: Enabled SKALE's internal team to focus on high-level strategic development, leveraging our team for seamless execution.
- Comprehensive Marketing Delivery: Successfully managed KOLs, community moderation, UX/UI for FAIR, and video production, providing a single, reliable point of contact for diverse needs.
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