Driving 2,000+ NFT Mints in a 1-Week Web3 Quest

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The Challenge: Boosting Player Participation in Web3 Gaming

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OuterLife, an immersive open-world MMORPG backed by industry leaders like PlayWay and GameSwift, had a strong foundation. However, they faced a common hurdle in the congested Web3 gaming market: transforming passive interest into active player participation and sustained NFT engagement.

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OuterLife needed a strategic partner who could help them solve these pain points:

• Low Engagement on Key Platforms: Stand out on questing/loyalty platforms and design quests that truly capture community attention and drive action.
• Lack of NFT Engagement: Drive long-term NFT engagement by converting player interest into actual ownership and retention, not just passive observation.
• Limited Reach: Maximize visibility and reach within the Web3 ecosystem to attract new players.
• Inconsistent Referrals: Collaborate with Key Opinion Leaders (KOLs) to build genuine curiosity and drive high-quality referrals.

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Our Solution: Strategic Quests & Targeted Web3 KOL Marketing

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Zingy Labs became a strategic partner for OuterLife, deploying and scaling a 1-week "Missions to Mars" quest campaign. We worked as an extension of their team, strategically combining compelling reward systems, targeted Web3 KOL marketing, and real-time performance tracking to deliver remarkable results. The campaign not only boosted numbers but also fueled competition, drove NFT engagement, and strengthened OuterLife's presence in the competitive Web3 space.

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Loyalty Campaign Orchestration & Optimization

• Fostering Urgency & Competition: We designed and implemented urgency-based incentives and dynamic XP leaderboards within the quests, compelling players to act immediately and passionately compete for top spots.
• Precision Timing for Maximum Impact: We strategically released all targeted content and campaign messaging during peak activity hours to maximize visibility and participation, reaching the widest possible audience.
• Seamless Player Support: We collaborated closely with community support to maintain open communication, efficiently addressing player concerns and fostering a positive experience.
• Compelling KOL Content: We developed engaging content and persuasive copy specifically for KOLs, ensuring their messaging naturally resonated with their audiences and effectively drove participation in the loyalty program.

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KOL Marketing & Testing

• Tapping Web3 Influence: Zingy Labs implemented a targeted Web3 KOL marketing strategy, partnering with influential and trusted voices across X (formerly Twitter) and Telegram. These carefully selected KOLs, whose followings naturally resonated with OuterLife, were instrumental in fostering audience curiosity and driving referral-based participation.
• Boosting Valuable Engagement: Our KOL collaborations drove meaningful engagement and conversions that went beyond simple reach. We ensured the right message reached the right audience at the right time.

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Performance Tracking & Agile Optimization

• Data-Driven Adjustments: We provided real-time feedback to the OuterLife team, consistently tracking player behavior and emerging trends. This approach enabled quick, data-backed adjustments to the quest structure and campaign parameters, keeping everything optimized for maximum performance.

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The Results: Real-World Value & Incredible Engagement

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"Working with Zingy Labs was a seamless experience from start to finish. Their strategic support across quests and KOL activation helped us drive real traction during our Mission-to-Mars campaign. The team was proactive, data-driven, and clearly understands how to move the needle in Web3 growth." — Veronica, OuterLife

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Results Snapshot:

• 12,000+ Total Participants: A whopping 12,113 unique participants joined all quests in the "Missions to Mars" campaign.
• 2,000+ NFTs Successfully Minted: Up to 2,079 Paid NFTs were minted throughout the campaign, offering real-world value to players.
• Our strategic Web3 KOL marketing efforts generated a total of over 255,200 content views and 60,000 page views, demonstrating massive reach and player interest.
• Exceptional Retention: Players exhibited strong engagement throughout the one-week campaign, actively competing for leaderboard positions and other exclusive rewards.
• Direct KOL Impact: We observed significant spikes in participation directly aligned with high-performing KOL activations, demonstrating the powerful impact of targeted influence.

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