True Community Growth: Onboarding 38,000 Real FPS and Esports Gamers in 21 Days

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The Challenge: Finding High-Value Players for Web3 Community Growth

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Haven's Compass an FPS developed in Unreal Engine 5, faced a critical challenge: smoothly integrating traditional gaming with Web3 elements without falling prey to "airdrop farmers," bots, and value extractors. Their fear was attracting individuals solely interested in quick gains, rather than the passionate FPS gamers with high end PCs who would truly appreciate their innovative gameplay.

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Understanding that typical Web3 marketing often focused on token speculation, Haven's Compass needed a strategic marketing partner who could:

• Attract Authentic Audiences: Find genuine FPS players, driving true community growth focused on gameplay.
• Bridge the Web2/Web3 Divide: Effectively demonstrate the value of Web3 integration to skeptical traditional gamers.
• Cultivate Real Engagement: Attract high-quality users, high end pc users who would actually play, engage, and invest in the game's ecosystem.
• Build a Resilient Community: Foster a loyal community that valued gameplay over potential financial gains.

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Our Solution: A Gameplay-First Strategy for User Acquisition & Community Building

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Zingy Labs became an extension of the Haven's Compass team, addressing these concerns with a multi-faceted growth strategy that prioritized user quality over sheer quantity. We delivered a pipeline of dedicated players for genuine community growth, supporting this with strategic retention programs and messaging that showcased clear gameplay value beyond token speculation.

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Targeted Influencer Campaign

• Accessing Authentic Reach: Our KOL marketing strategy involved carefully sourcing and activating FPS-centric content creators across YouTube, Twitch, TikTok, and Facebook. These creators, deeply embedded in the gaming community, introduced Haven’s Compass to their dedicated audiences in a natural and authentic manner.
• Gameplay-First Content: We partnered with creators to build compelling content plans that highlighted Haven’s thrilling gameplay. Web3 mechanics were introduced subtly and gradually to keep gamers focused on the fun first.
• Strategically Synchronized Efforts: To maximize visibility and conversions, we strategically aligned critical promotional moments, like the highly anticipated Battle Pass rollout, with creator content.

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Strategic Messaging & Brand Alignment

• Using Gamer Language: Collaborating with the Haven’s Compass team, we devised copy and content that focused on high-stakes FPS gameplay, competitive edge, and clear player utility, ensuring our approach resonated deeply with core gamers focused on valorant, CS2/CSGO and other popular web2 FPS titles.
• Adaptive Communication: We strategically shifted communication around key milestones like the Token Generation Event (TGE), tailoring our messaging to suit different user profiles across various platforms, ensuring clarity and relevance for both Web2 and Web3 gaming audiences.

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Community Management

• Web3 Community Building & Oversight: We spearheaded the proactive management and growth of Haven’s Compass's Discord server and broader community, deploying a dedicated moderation team and full-time community streamers.
• Fostering Lasting Connections: We facilitated various community-driven initiatives, including regular tournaments, interactive AMA sessions, and ongoing engagement loops, all designed to foster deep loyalty and keep players invested.
• Enforcing Security During Critical Moments: We implemented stringent security protocols during the high-stakes TGE, ensuring the community remained safe from scams and bad actors amid intense activity and heightened vulnerability.

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Performance Tracking & Data Optimization

• Data-Driven Growth: We tracked all KOL marketing, user acquisition, and community activity with transparent weekly reports, providing clear insights into performance trends and campaign impact.
• Real-Time Adaptability: We maintained a tight feedback loop with Haven’s Compass, empowering their team to pivot in real-time and continuously enhance strategies.

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The Results: Quality Users, Sustained Engagement

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"Zingy Labs played a crucial role in boosting our community development, surpassing expectations with strategies that increased our user base and engagement. Their dedicated team and commitment to data-driven results set them apart as more than just a marketing firm, they are an integral partner in our journey!"  Fares At, CEO of Haven’s Compass

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Results Snapshot:

• 38,000 Real Users Acquired: Within the first 3 weeks of the campaign, we successfully onboarded an astonishing 38,000 genuine FPS users with high end PCs.
• Exceptional Efficiency: Our KOL marketing strategy and community building efforts demonstrated incredible efficiency and targeting precision.
• Massive Reach & Engagement: Our campaigns generated significant impressions and engagements across all platforms.
• Remarkable User Retention: A staggering 30,000 Battle Pass sales was seen 3 months after the initial campaign, serving as a clear testament to the exceptional user quality and sustained player retention we achieved.