Acquiring 20,000+ High-Value Gamers in Just 3 Weeks

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The Challenge: Finding Your Footing in a Crowded Market

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Farcana, a futuristic FPS PC shooter, aimed to stand out in the saturated Web3 gaming market. Their challenge was twofold: how to attract genuine, high-value PC gamers from Southeast Asia’s competitive Web2 community and, crucially, do so quickly and at scale. They needed a strategic partner who could:

• Seamlessly Onboard Web2 Gamers: Transition hardcore PC gamers into the Web3 space without alienating them with jargon.
• Win in a Highly Competitive Region: Establish a strong presence in Southeast Asia, a region known for its fierce competition and discerning player base.
• Drive Playtest Acquisition: Acquire a significant number of users for their crucial playtests to stress-test the game and gather feedback.
• Acquire competitive gamers: with high-end PCs at scale

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Our Solution: A Targeted KOL Strategy Built for Explosive Growth!

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As Farcana's dedicated marketing partner, we addressed these challenges with a meticulously tailored influencer marketing campaign. Our strategy was to enter Southeast Asia's passionate PC gaming community by focusing on driving rapid user acquisition and engagement through a custom, data-driven approach. We partnered with trusted, region-specific Key Opinion Leaders (KOLs) who commanded strong followings in the Web2 FPS niche, ensuring every action was designed to attract high-quality players at speed.

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‍Targeted KOL Activation & Channel Optimization

• Tapping Regional KOLs: We identified and partnered with reputable Southeast Asia-based influencers. Each KOL was carefully selected for their expertise in Web2 FPS games, ensuring their audience was a perfect fit for Farcana.
• Data-Driven Channel Optimization: We performed rigorous A/B testing across diverse platforms (e.g., TikTok, Facebook, YouTube, Instagram, and Twitch) to precisely identify the most effective channels and content formats for high-quality acquisition.
• Tailored Content for Maximum Impact: We crafted a unique Web3 KOL marketing strategy for each influencer, meticulously ensuring every piece of content resonated with their specific audience while showcasing Farcana's core gameplay.

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Strategic Messaging & Brand Alignment

• Speaking Their Language: Working closely with the Farcana team, we developed creative copy and content briefs that highlighted the game’s competitive gameplay while strategically reducing heavy Web3 jargon. This made Farcana instantly relatable and appealing to the broader Web2 gamer audience.
• Platform-Specific Communication: Our messaging was designed for each platform’s native format: short, catchy CTAs for Instagram and TikTok, immersive storytelling for YouTube, and dynamic real-time interactions for Facebook livestreams.

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The Results: Measurable Impact & Explosive Growth

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Results Snapshot:

• 20,000+ New Players Onboarded: We successfully acquired over 20,000 new and high-quality players for the playtest in just three weeks.
• 340,000+ Unique Views: Our Web3 KOL marketing campaigns generated widespread visibility across key platforms, with high-performing livestreams and videos sparking significant engagement.
• Massive Engagement Metrics: Our content garnered an impressive 14,439 likes, 5,993 comments, and 1,219 shares. 
• Foundation for Future Growth: We significantly boosted Farcana's visibility and follower growth, laying a strong foundation for future community expansion and long-term player retention.

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