Fueling Lasting Web3 Community Management, Growth and Player Retention

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The Challenge: Building an Engaging and Loyal Community

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CityVerse Tycoon, an innovative Web3 game blending real estate strategy and player-owned assets, faced a critical problem. Their project was gaining initial speculative interest, but the community lacked the deep loyalty needed to sustain long-term growth. The fleeting attention and superficial engagement common in the Web3 space were simply not enough.

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CityVerse Tycoon needed a strategic partner who could help them solve…

• Fleeting Hype: Attract players who would stay for the long haul, moving beyond initial speculative interest.
• Lack of Connection: Foster real and lasting player connections that create a loyal community, rather than a transient one.
• Security Risks: Ensure robust security and active moderation in a dynamic Web3 environment plagued by scams and bad actors.
• Low Retention: Convert casual player interest into lasting retention and active, daily engagement.

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‍Our Solution: An Insight-Driven Partnership for Enduring Growth

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Zingy Labs became an embedded partner for CityVerse Tycoon, providing targeted and insight-driven community management strategies designed to cultivate deep loyalty and sustainable growth. We went beyond basic services by combining around-the-clock support, proactive moderation, and strategic KOL collaborations to build a vibrant ecosystem where players felt heard, valued, and genuinely connected.

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Building a Thriving, Secure Community

• From the Ground Up: We built and managed the entire CityVerse Tycoon Discord server from scratch. Our dedicated team of trained moderators provided 24/7 support and real-time engagement for players across all global time zones.
• Fostering Deep Loyalty: We didn't just manage the community; we engineered it for loyalty. We launched dynamic live events, engaging tournaments, and interactive AMAs, focusing on building emotional links that encouraged consistent player participation and retention.
• Protecting Your Players: To keep the environment safe for all players, we enhanced overall community security through robust infrastructure, vigilant oversight, and proactive protection against scams, phishing attempts, and other bad actors.

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Strategic KOL & Creator Activation

• Tapping Credible Influences: We partnered with reputable KOLs and influencers who possessed proven Web3 gaming expertise. Our Web3 KOL marketing strategy was customized for each creator, effectively expanding awareness and converting new players into long-term community members.

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Performance Tracking & Data Optimization

• Actionable Insights: We provided CityVerse Tycoon with in-depth insights focused on user sentiment, emerging trends, and player behavior. Our collaborative approach promoted data-driven decision-making, allowing for continuous campaign improvement.
• Strategic Alignment: We maintained open and collaborative communication channels, ensuring seamless data relay and enabling timely campaign adjustments as an extension of their marketing team.

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The Results: A Welcoming, Well-Managed, and Vibrant Community

"ZingyLabs was instrumental in getting our community off the ground and building an exceptional team of moderators. Troy and Ade consistently went above and beyond, offering guidance on best practices and sharing their expertise every step of the way. Their support made a real difference in creating a welcoming and well-managed community." 

Miki Larsky, VP of Marketing at CityVerse Tycoon