How We Drove "REAL USER" Growth & Maximized Retention for a Revolutionary Web3 Innovator
Rob
Troy, Adrian, and the whole Zingy Labs crew have been awesome from day one. They really get Web3 gaming and don’t just throw top-level numbers at you—they break everything down so it actually makes sense and in-depth. What I love most is how flexible they are. They didn’t just stick to some cookie-cutter package; they helped us cook up fresh, exciting messaging that aligned with BIGA's brand. Big thanks to Zingy Labs for taking our campaigns to the next level!
The Challenge: Building True Value in Web3 Gaming
In the volatile Web3 gaming space, attracting and retaining high-value, paying players is a constant battle. Biga Arcade, a visionary arcade-style Web3 play-to-earn (P2E) platform, needed a specialized partner who understood this reality. They weren't looking for a quick fix; they needed a team to solve their core business challenges:
- Wasting Budget on Broad Outreach: They needed to move beyond acquiring fleeting visitors and reach genuinely interested players who were willing to invest in the platform.
- Struggling to Build a Lasting Community: They needed to cultivate a loyal, active community that sticks, which is essential for Web3 game retention and revenue generation.
- Lack of Cohesive Strategy: They needed to connect player engagement with sustained platform monetization, a critical hurdle for growth.
- Web3 Jargon Isolating New Users: They needed to simplify Web3 for broader appeal, removing confusing jargon to onboard a wider Web2 audience.
Our Solution: A Collaborative Partnership for Sustainable User Growth
Our approach is to build a unique strategy for every partner. With that philosophy in mind, we didn't just offer services; we embedded our team within Biga Arcade's to execute a fully customized and data-driven campaign. This was a collaborative effort to create a flywheel of sustainable growth.
Strategic KOL & Creator Activation
- Finding the Right Audiences: We collaborated with the Biga Arcade team to conduct A/B/C tests across Web2, Web3, and even traditional casino-style audiences. This allowed us to precisely identify the most cost-efficient channels that attracted high-value users with strong lifetime value (LTV).
- Custom Content Strategies: We developed fun and tailored content strategies for each influencer, ensuring they were designed for maximum impact and authentic engagement with their distinct audience.
Intuitive Messaging & Brand Alignment
- Simplifying Messaging: We worked side-by-side with Biga Arcade to craft creative copy that matched their distinct brand voice. By intentionally removing complex Web3 jargon, we enabled seamless player onboarding and broader appeal across both Web2 and Web3 verticals.
Community Growth & Retention
- Managing a Thriving Community: We directed the growth and active management of Biga's Discord, deploying a dedicated moderation team and leveraging full-time community streamers to create a vibrant, engaged ecosystem.
- Rewarding Engagement: Our strategy incorporated regular incentives, including tournaments and AMA sessions, which encouraged users to channel their earnings back into the ecosystem to boost retention and user lifetime value (LTV).
Performance Tracking & Campaign Optimization
- Actionable Insights: We implemented comprehensive performance tracking, providing Biga with transparent weekly reports that highlighted engagement trends and user behavior. We used these insights to sharpen our campaigns and improve future activations.
- Seamless Collaboration: By maintaining consistent and collaborative communication between teams, we remained strategically aligned and ensured that agile adjustments were implemented throughout the entire campaign.
The Results: Real & Measurable Impact
"Troy, Adrian, and the whole Zingy Labs crew have been awesome from day one. They really get Web3 gaming and don’t just throw top-level numbers at you—they break everything down so it actually makes sense and in-depth. What I love most is how flexible they are. They didn’t just stick to some cookie-cutter package; they helped us cook up fresh, exciting messaging that aligned with BIGA's brand. Big thanks to Zingy Labs for taking our campaigns to the next level!" Rob, Head of Product at BIGA Arcade
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